The logo an AI just made you is a PNG. Your printer, your embroiderer and your sign maker will all ask for vector — and a PNG is where that conversation ends.
That is the gap this builder is built around. Image models output pixels. A logo has to be paths. Everything here — how the mark is constructed, how it is tested, how it reaches SVG — exists to close that gap.
32 dropdowns. Five briefs. Built for marks that survive at 16 pixels and still print at billboard scale.
The 5 Briefs
1. Main Logo Prompt
All 32 fields as one prompt — logo type, symbol, treatment, construction method, negative space, typeface, weight, tracking, case, colour strategy, lockup and negatives.
2. Vector Handoff Brief
Adapts to your chosen tool. Recraft outputs native SVG, so you export vector directly. Everything else outputs raster, so you get the trace route and the cleanup that follows — reduce anchor points, close paths, outline type, delete stray sub paths.
3. Scale and Contrast Test
Four tests before you commit. Shrink to favicon size. Fill the mark solid black. Reverse it white on dark, where thin strokes gain weight and close up. Blur it heavily and see if the silhouette still reads. If an element disappears, fix the design rather than the test.
4. Logo System and Lockups
Five versions generated from one mark, not five separate designs: horizontal, stacked, symbol only, wordmark only, single colour. Plus a clear space rule so it stays consistent everywhere it lands.
5. Brief and Trademark Check
A one sentence rationale for why this mark suits this brand — if you cannot write it, the mark is decoration rather than identity. Then three competitors to compare against, and the sector cliche to avoid.
32 Fields. 396 Options.
Brand — industry, personality, audience, market position, values
Logo Type and Mark — logo type, symbol, treatment, construction method, complexity, negative space
Typography — typeface category, letterform character, weight, tracking, case
Colour — strategy, primary, accent, psychology
Output and Format — AI tool, output format, lockup variant, background, ratio, negatives
Application and Testing — primary use, smallest size, scale test, trademark check, deliverables, modifiers
36 industries. 12 logo types. 36 symbols. 17 typeface categories.
Two Things This Builder Will Tell You That Others Do Not
AI cannot spell. Generate the symbol with AI, then set the name in real type in a vector editor. Shipping AI generated lettering in a logo is the single fastest way to lose a client.
Design in black first. Colour hides a weak shape. Solid black exposes it in about two seconds. Add the palette only once the mark passes all four scale tests.
Four Tabs Inside
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BUILDER — 32 dropdowns, 5 live briefs, formula protected
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PRESETS — 10 written briefs: Speciality Coffee, Tech Startup, Law Firm, Craft Brewery, Yoga Studio, Construction, Boutique Jewellery, Pet Clinic, Landscaping, Esports Team
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LIBRARY — 20 rules: why tracing is not free, why gradients cannot be embroidered, why reversed marks gain weight, why the sector cliche makes a brand invisible
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LOGO LOG — track every mark with its tool, vector status, favicon test result and trademark check
How It Works
- Buy and receive your PDF instantly
- Open the link inside, then Make a copy — it saves to your Drive forever
- Fill Column D using the dropdown menus
- All 5 briefs generate instantly on the right
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Your PDF arrives immediately after purchase with the Google Sheet link inside. No subscription, no plugins, no setup — you own it forever.
