Product Video Prompt Builder — Etsy, Amazon & TikTok Shop

Your listing video plays on mute. Most sellers forget that, and it costs them the sale. Etsy, Amazon and TikTok Shop all autoplay silent, the first frame becomes the thumbnail, and buyers still cannot tell how big your product actually is. This builder writes prompts that account for all of it.

It is a Google Sheets template — open it, click Make a copy, and it is yours forever. No subscription, no software to install.

Works with every AI video model

Runway, Kling, Veo, Seedance, Hailuo, Luma, Wan, Pika — or whatever replaces them next year. The model is one dropdown, not the whole product. Learn this once and it keeps working.

How it works

1. Open your copy of the builder
2. Fill Column D using the dropdown menus — 32 fields across 6 sections
3. Type your product details and any on screen wording
4. Five complete prompts appear instantly on the right
5. Paste into your AI video model of choice

The 5 prompts you get every time

• Main Product Video Prompt — full structured prompt using all 32 fields
• Hero Shot and Motion Brief — camera, framing and product motion, plus the shape and label locks that stop your product morphing mid clip
• Set, Lighting and Surface — surface, props, lighting, true colour reproduction, scale cues and clear space for platform overlays
• Platform Spec Brief — ratio, length, silent autoplay, safe area and first-frame thumbnail rules
• Listing Video Sequence — hook, hero, detail, in use, scale and close, with the look locked across all six shots

Built around what actually converts

• Assume it plays muted — the visual has to carry the message with no audio at all
• The first frame is your thumbnail — it gets seen far more than the video does
• Show scale early — buyers cannot judge size online, and wrong expectations drive returns
• Keep the lower third clear — price badges and captions sit there on most platforms
• Shorter usually wins — a tight 5 to 8 seconds beats a slow 30 on marketplaces

The failure nobody warns you about

AI video models warp printed text before anything else. Your packaging wording, your logo, your label — they drift and distort mid clip. Every relevant output in this builder carries a shape lock and a label lock, and tells you to check the final second of every take, because that is where the morphing shows up.

40 product categories covered

Tumblers · mugs · apparel · tote bags · jewellery · candles · skincare · wall art · stickers · journals · phone cases · enamel pins · blankets · puzzles · coffee · supplements · handbags · pet accessories · craft supplies · gift sets and more.

Honest selling built in

There is a compliance field and a full library section on it. Show the product as it ships. Accurate colour and scale. No unearned claims. Nothing trademarked in frame. Marketplaces penalise misrepresentation, and a video that oversells your product costs you more in returns than it earns in clicks.

Also included

• Product Presets tab — 10 ready-made setups: Etsy Handmade Hero, Amazon Clean White, TikTok Shop Hook, Tumbler Turntable, Jewellery Macro and more
• Video Library tab — platform notes, conversion rules, AI product video rules and honest selling guidance
• Video Log tab — track every listing video by product, platform, model, takes and views
• Formula Lock — only the input column is editable, so the tool cannot break by accident

Works well alongside

• AI Tumbler Wrap Prompt Builder — design the wrap, then film the finished product
• AI GPT Image 2 Prompt Builder — for the product photos you feed into image to video

Browse the AI POD Prompt Builders and AI Video Prompt Builders collections.

What you receive

Instant download. A one-page PDF with your access link — click it and your own copy saves to Google Drive. Licensed for personal and commercial use, so the videos you create are yours to sell and publish.

Requires a free Google account. An AI video subscription is not included. Digital product — no physical item is shipped.