Media Prompt Builder
Video Ad Prompt Builder — Hooks, Funnels & Testing
Video Ad Prompt Builder — Hooks, Funnels & Testing
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Most ad budget is wasted on the wrong variable. People rewrite the offer, re-edit the visuals, redesign the end card — and leave the opening exactly as it was. The opening is the thing that decides whether anyone sees the rest.
This builder puts the concept, the funnel stage and the test plan in front of you before you generate anything. It is a Google Sheets template — open it, click Make a copy, and it is yours forever. No subscription.
How it works
- Open your copy of the builder
- Fill Column D using the dropdown menus — 32 fields across 6 sections
- Type your offer and your on-screen headline
- Five complete outputs appear instantly on the right
- Paste into Veo, Runway, Kling, Hailuo or whatever you use — or film it
The 5 outputs you get every time
- Main Video Ad Prompt — full structured prompt using all 32 fields
- Creative Concept Brief — the angle, the feeling, the promise and the ask, committed to one idea
- Shot List and Storyboard — six shots from hook to close with the look locked across all of them
- Copy and Caption Pack — on-screen headline, caption structure, safe areas and sound-off rules
- Placement and Test Matrix — which metric to judge on, what to change first, when to kill a loser
One ad does not fit the whole funnel
A cold audience needs the problem named, because they do not know you or why they should care. Warm retargeting already knows the product — they need the objection handled. Hot retargeting nearly bought, and needs a reason to act now.
Reusing one creative across all three is where most budget dies. Funnel stage is a field here, and every output adapts to it.
Test the hook before anything else
The opening moves performance more than the offer, the visuals or the call to action. It is also the cheapest thing to change. The builder generates variant plans, tells you to change one variable at a time, and points you at the three second rate before cost per acquisition.
Then: kill losers fast, move the budget to the winner, and have the next variant ready — because winners fatigue.
Built for AI-generated ad creative
- Start from a product photo — image to video beats text to video for anything you actually sell
- Products must not morph — shape or label drift mid-clip makes an ad unusable
- Printed text warps first — packaging wording distorts before anything else in frame
- One camera move per clip — generate shots separately and cut them together
- Check the final second — that is where drift shows up
Current models only
Veo 3.1 · Runway Gen-4.5 · Kling 3.0 · Hailuo H3 · Seedance 2.5 · Luma · Wan 2.5 · Pika — or film it yourself. The model is a dropdown rather than a dependency, so this keeps working as the landscape moves.
Compliance, because it costs accounts
Substantiate anything you state as fact. No health claims. No income claims. Disclosure where required. Each platform bans different things, so check before you spend. There is a field for it and a full library section, because a suspended ad account costs more than a weak hook.
Also included
- Ad Presets tab — 10 ready-made setups: Cold Problem Solution, Retargeting Urgency, Testimonial Social Proof, Six Second Bumper and more
- Video Ad Library tab — what actually moves performance, funnel matching, testing without burning budget, AI video for ads, compliance
- Campaign Log tab — track every creative by hook rate, CTR, CPA, ROAS and keep or kill
- Formula Lock — only the input column is editable, so the tool cannot break by accident
The rest of the campaign
- AI UGC Script Builder — for creator-style scripts and hook variants
- AI Avatar & Talking Head Builder — for an AI presenter to deliver it
- AI Mockup Prompt Builder — for the product shots inside the ad
Browse the AI Marketing Prompt Builders collection.
What you receive
Instant download. A one-page PDF with your access link — click it and your own copy saves to Google Drive. Licensed for personal and commercial use.
Requires a free Google account. Digital product — no physical item is shipped.
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